VP of Sales

Job Title: Vice President of Sales / Sales Manager - California Visalia
Location: California (Hybrid - field-based with regional travel)
Reports to: Chief Commercial Officer / President

Role Overview

We are seeking a proven Sales Leader to drive commercial growth across California. The Vice President / Sales Manager will lead new business acquisition, manage key client relationships, and develop strategic sales initiatives to accelerate revenue growth. This role requires a commercially sharp, results-driven leader with deep experience in retail and logistics, who can identify market opportunities, build strong partnerships, and expand service networks across the region.

Key Responsibilities

Strategic Growth & Sales Leadership

• Develop and execute the California regional sales strategy in alignment with overall business objectives.
• Identify and secure new business opportunities within retail, logistics, and e-commerce sectors.
• Drive revenue growth through solution-based selling and long-term client partnerships.
• Lead contract negotiations, RFP responses, and commercial terms with major accounts.

Client Engagement & Relationship Management

• Serve as the senior point of contact for key accounts in the region.
• Collaborate with operations and customer success teams to ensure service excellence.
• Proactively manage customer performance reviews and retention strategies.

Market Development & Expansion

• Analyze market trends and competitor activity to identify new opportunities.
• Represent the company at trade events, client meetings, and industry forums.
• Develop partnerships with retailers, 3PLs, and last-mile providers to expand service offerings.

Leadership & Collaboration

• Work closely with cross-functional teams (operations, finance, HR, and technology) to deliver seamless solutions.
• Build, mentor, and manage a high-performing regional sales team as growth dictates.
• Report on KPIs, pipeline activity, and market performance to executive leadership.

Qualifications & Experience

• 5 years of progressive sales experience in retail, logistics, transportation, or last-mile delivery.
• Proven track record of exceeding sales targets and driving market growth.
• Strong understanding of retail operations, logistics, and last-mile delivery models.
• Exceptional relationship management, negotiation, and commercial skills.
• Ability to work autonomously with high accountability.
• Experience leading and scaling sales teams (preferred for VP level).

What We Offer

• Competitive base salary plus performance-based incentives
• Opportunity to lead regional growth for a fast-expanding organization
• Collaborative and innovative culture with executive visibility
• Career progression into national leadership roles

Specialising in, Business Change & Transformation, HR, Procurement, Buying, Supply Chain, Logistics and Transport, each member of our specialist team has an extensive background specific to their recruiting sector.

With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board.

For more information on Cast USA or to discuss how we can find talent for your business then please visit www.cast-usa.com

Apply now