What is a Personal Value Proposition & how to create one

Pierre Ackerman

Jan 08, 2024

What is a Personal Value Proposition & how to create one


In a competitive job market, it's important for job hunters to stand out from the crowd. A Personal Value Proposition (PVP) can be a powerful tool helping professionals to clearly communicate your unique selling points and set yourself apart from the competition.

So what is a PVP?

A personal value proposition (PVP) is a statement that defines the unique value that you can bring to an organization. It's essentially a summary of your skills, experiences, and achievements, and how they can benefit an employer or client. It can be used in various formats such as a resume, a cover letter, a LinkedIn profile, an online portfolio, a job application, etc.

Having a PVP can make a huge difference to your job hunt. It helps you to effectively communicate your unique and valuable qualities. A strong PVP can help to:

  • Clearly communicate strengths and areas of expertise: A PVP can help job hunters to clearly communicate specific skills and experiences. This can help you position yourself as the ideal candidate for a particular role or project.
  • Address the needs of the employer: A PVP can help you understand an employer’s specific challenges and pain points, and how your skills can help solve them. This can make it easier for you to tailor your application to the specific needs of an employer.
  • Differentiate yourself from the competition: A PVP can help you stand out from the crowd by highlighting what sets you apart from other professionals. This can make it easier for you to grab employers’ attention and get your foot in the door.
  • Build your personal brand: A PVP can help to build a strong personal brand that reflects your unique prospects.

Having a personal value proposition can be incredibly valuable for those looking for the next career move. It helps you communicate your unique selling points, address the needs of potential employers as well as differentiate you from the competition. A strong PVP can be the key to success in today's competitive job market. Professionals should take the time to create a compelling PVP clearly communicating how you can bring value to an organization.

How to create your own PVP?

Firstly, it's important to think about the unique value that you bring to a potential employer. 

A personal value proposition must be clear, concise and compelling, and it should demonstrate why you are the best for a job or project. It should answer questions such as "What can you offer us?" and "Why should someone hire you?"

To create your own PVP, try following these simple steps;

Consider what you are offering: To create a strong personal value proposition, start by identifying your key strengths and areas of expertise.

Think about who you are targeting: What types of organizations need your services? / Where do you want to work?  

What challenges are these organizations facing? Research the company and its business needs. How would hiring you help them succeed? 

Understand the specific ways where your strengths and expertise can benefit an employer or client, for example;

  • What makes you great? 
  • What pain points can you solve?
  • What sets you apart from others in your field? 
  • What unique experiences or achievements do you have that differentiates you from the competition?

By focusing on what you can offer to others, you can create a personal value proposition clearly communicating your unique selling points and demonstrating why you are the best candidate.

Answer these questions to create your PVP or elevator pitch – a short paragraph outlining who you are and why you’re great, that’s unique to you.

When should I use my PVP?

Your Personal Value Proposition can be written as a brief two or three sentence long statement, or in a longer format with more detail on your skills & expertise. Your PVP statement can then be used on your resume, used in an interview to explain why you’re their ideal candidate or featured as a statement in a cover letter. You should also look to include it on your LinkedIn profile so people in your network clearly understand the value you can bring.


A great PVP can really help you stand out from the crowd if you are looking for your next career move, but if you need advice on your job search then why not register as a candidate with CAST USA? 

Our candidate online portal allows you to update your details, make fast job applications, and set up job alerts straight to your inbox.

Register here