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Senior Manager, Market Development

Ref: AS5416930

Atlanta, GA, USA

$95,000

  • Permanent
  • Consumer Packaged Goods Specialist
  • Strategic Market Development
  • Cross-Functional Team Leader

About the candidate

The candidate is a seasoned marketing professional with seasoned experience focused in the consumer packaged goods (CPG) sector. With over seven years of experience under their belt, they are adept in brand strategy and revenue growth, utilizing data-driven insights to optimize investment plans and drive profitable growth. Through a solid foundation in financial modeling and P&L management, they have successfully led strategic initiatives fostering revenue enhancements and profitability within substantial market development realms.

Known for their robust analytical abilities and strong communicative prowess, the candidate excels in translating complex data into actionable strategies. Their history of effective cross-functional team partnerships highlights their capability to align strategic goals across various departments, leading to tangible improvements in business operations and revenue.

What makes them great?

  • Revenue Growth Excellence: Successfully orchestrated a 15% increase in channel revenue over two years by optimizing trade spend and enhancing promotional activities.
  • Consumer Insights Mastery: Generated a 20% uplift in key product lines through detailed consumer behavior analysis and strategic category insights, demonstrating a keen ability to convert analytics into growth opportunities.

Areas of expertise

  • Data Analysis & Strategic Insights: Proven track record in leveraging comprehensive data analysis to drive decision making and create effective marketing strategies that significantly boost product performance.
  • Financial Modeling & P&L Management: Expert in financial forecasting and P&L management, crucial in managing multimillion-dollar budgets and ensuring financial targets are met or exceeded.
  • Partnership & Stakeholder Management: Skilled in partnering with cross-functional teams and influencing key stakeholders to drive business objectives and operational efficiency.