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Senior Category Manager

Ref: AS7697931

Roswell, GA, USA

$155,000

  • Permanent
  • Strategic Market Growth
  • Product Portfolio Expansion
  • Collaborative Leadership

About the candidate

This seasoned Senior Category Manager boasts over eight years of experience in the marketing and brand management sectors, with a notable background in consumer goods and food and beverage industries. They have demonstrated exceptional prowess in managing product portfolios, driving growth initiatives, and handling significant P&L responsibilities. Known for their adeptness at fostering collaboration within cross-functional teams, they have successfully influenced major strategic alignments and tackled complex challenges, maintaining a strong focus on impactful results in dynamic, fast-paced work environments.

What makes them great?

  • Revamped Marketing Strategies: Spearheaded innovative marketing strategies at a mid-size consumer goods company, which expanded the market share by 20% in two years.
  • Sales Growth and Product Launches: Played a crucial role in launching new products and optimizing pricing, leading to a substantial profitability increase and a 15% uplift in sales volume at a regional company.
  • Consumer Insight Utilization: Enhanced brand visibility and engagement by analyzing market trends and consumer behaviors, contributing to a 10% annual growth in their category at a large FMCG firm.

Areas of expertise

  • Product Portfolio Management: Expertise in enhancing product lines and increasing market share through strategic marketing and meticulous management.
  • Brand Strategy and Campaigns: Skilled in crafting compelling brand narratives, aligning product positioning, and leading successful promotional campaigns.
  • Market Analysis and Consumer Insights: Proficient in conducting thorough market research and leveraging consumer data to guide strategic decisions and foster brand growth.