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Senior Category Commercialization Manager

Ref: AS4156394

Roswell, Georgia, United States

$150,000

  • Permanent
  • Strategic Brand Growth
  • Marketing Analytics Expert
  • Product Lifecycle Management

About the candidate

The candidate is a Senior Category Commercialization Manager with a solid background in marketing and category management. With over ten years of experience primarily in B2B environments, this professional has excelled in roles that demand strategic thinking and leadership in brand and category development. Their career has encompassed significant roles at a national consumer goods company, a regional manufacturing firm, and a global logistics company, illustrating a versatile track record of driving brand growth and enhancing market presence across diverse sectors.

Known for their strong analytical skills, excellent communication abilities, and a knack for influencing cross-functional teams, this candidate embodies the entrepreneurial spirit ideal for dynamic markets. They have consistently delivered results by driving innovative solutions and fostering collaborative work environments.

What makes them great?

  • Profitability and Market Share Growth: Achieved a 20% increase in market share in key segments at a national consumer goods company by developing and executing category strategies.
  • Brand Awareness and Customer Retention: Enhanced brand positioning leading to a 30% uplift in brand awareness and retention for a regional manufacturing firm.
  • Leadership and Cross-functional Collaboration: Proven ability to lead and collaborate with diverse teams to meet and exceed strategic goals.

Areas of expertise

  • Strategic Brand and Category Development: Demonstrated ability to develop and execute strategies that increase market share and brand awareness.
  • Marketing Analytics and Insight Generation: Proficient in conducting market analysis and using data to drive decision-making and strategic planning.
  • Product Lifecycle Management: Experienced in managing the end-to-end process of product development, from concept to market launch.