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Marketing & Strategy Consultant – Food

Ref: 501561

Chicago, IL, USA

$150,000

  • Permanent
  • Strategic Marketing Expert
  • Product Innovation Specialist
  • Skilled Team Leader

About the candidate

The candidate is a highly accomplished Marketing & Strategy Consultant specializing in the food sector, primarily focusing on innovations within foodservice, retail, and convenience channels. With extensive experience driving strategic initiatives for a range of brands from emerging to global leaders in the consumer packaged goods and food and beverage industries, they’ve proven a consistently valuable asset in navigating complex market landscapes and transformative growth phases. The impressive track record includes spearheading product innovation, crafting intricate go-to-market strategies, and enhancing profitability through data-driven decision making.

Their expertise is complemented by a robust educational background in hospitality and service management, food marketing, and strategic business applications including AI and negotiation, enriching their capacity to deliver not only visionary leadership but also tangible business results. Known for a hands-on, analytical approach, the candidate skillfully aligns market insights with organizational goals to drive success and market competitiveness.

What makes them great?

  • Developed a 3-year strategic plan for business scaling, shifting a major division's revenue from $22M to $63M by pinpointing and leveraging growth opportunities.
  • In one notable project, led the re-packaging of a food product line which led to a departmental sales increase by 42% and a significant reduction in food waste by 78%.
  • Implemented cost-saving strategies that successfully minimized expenses, evidenced by the creation of a global online culinary training program which saved over $1K per participant.

Areas of expertise

  • Strategic Marketing and Planning: Expertise in developing comprehensive marketing strategies that encompass product development, market entry, and channel expansion to maximize engagement and revenue.
  • Innovation and Product Development: Demonstrated ability in leading edge product innovation, leveraging culinary trends and consumer insights to meet market needs and drive sales.
  • Leadership and Team Development: Proven leadership skills with experience in building and mentoring cross-functional teams, fostering an environment of collaboration and innovation.