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Market Development Manager

Ref: AS9715270

Atlanta, GA

$90,000

  • Permanent
  • Market Share Growth
  • Strategic Pricing Expert
  • Engagement Uplift At Trade Shows

About the candidate

The candidate is a highly skilled Market Development Manager with over six years of experience working within the consumer goods sector. Their expertise spans across direct sales, channel marketing, and exceptional broker management and distribution strategies. Known for their analytical prowess and stellar communication skills, they thrive in environments that require collaboration with cross-functional teams and external stakeholders.

This astute professional's primary strength lies in driving operational efficiencies and market share growth by developing and implementing innovative merchandising strategies. Well-versed in the complexities of the outdoor retail sector, they consistently deliver measurable results, underlining their value as a proactive and results-driven leader.

What makes them great?

  • 20% Sales Increase: Managed broker relationships leading to a substantial 20% annual sales increase through refined catalog readiness and distribution tactics.
  • 30% Customer Engagement Uplift: Spearheaded promotional strategies that enhanced product visibility and customer interaction at trade shows and events, increasing engagement by 30%.
  • Analytics & Forecasting Accuracy: Contributed significantly to budgeting and forecasting processes, improving forecast accuracy and aiding in strategic decision-making.

Areas of expertise

  • Market Share Enhancement: Adept at leading initiatives that effectively increase the market share and presence of products in independent retail channels.
  • Strategic Pricing: Skillful in crafting and executing pricing strategies that resonate with brand goals while staying competitive in the market.
  • Trade Show Leadership: Proven ability in boosting customer engagement through captivating marketing and promotional activities at major trade events.